Porsche has stood for emotional experiences with sports cars for more than 75 years. Matthias Becker, Member of the Executive Board, Sales and Marketing, shares why exceptional brand experiences matter so much to the company, and explains the role that the Porsche Experiences play in this.
Porsche’s newest location, which recently opened within Jewel Changi Airport in Singapore, is set to offer a diverse multi-sensory brand experience – exploring design, culture and lifestyle.
A country born of fire that lives in the light of the midnight sun is a good place to talk about the future. And what it will bring. Iceland is more than a backdrop for the Porsche Heritage Experience. It is a landscape that embodies the mission of Porsche Heritage and Museum, to build bridges between the past, present and future.
The recent doubleheader weekend at the Nürburgring has brought the fight for the Porsche Sixt Carrera Cup Deutschland title to a new high. Alessandro Ghiretti managed to defend the lead with his season winner number three. But Robert de Haan wiped out the Porsche Junior’s advantage with a third and an eleventh place finish.
From the hairpin stator to the two-speed transmission on the rear axle, Porsche uses every component of the electric drive system to elevate efficiency and driving dynamics to a new level. The result is electric propulsion that sets new standards.
Almost no other brand represents personal freedom and individuality like Porsche. The Porsche Exclusive Manufaktur and the Sonderwunsch programme offer customisation options at the highest level.
Porsche is set to launch a further refined version of the successful 911 GT3 R for the 2026 season. The new GT3 race car incorporates a range of detailed optimisations, including reworked aerodynamics.
Porsche unveils the new 911 Cup – the latest evolution of its one-make cup racing car for the Porsche Mobil 1 Supercup, the various Carrera Cup championships, and other Porsche-sanctioned series and is set to launch a further refined version of the successful 911 GT3 R for the 2026 season.
Porsche unveils the new 911 Cup – the latest evolution of its one-make cup racing car for the Porsche Mobil 1 Supercup, the various Carrera Cup championships, and other Porsche-sanctioned series. This new model will line up on the grid from the start of the 2026 season.
The GTS is a looker and a goer, but a stiff ride is at odds with its mission as a family car. Panamera GTS: Fuel consumption* combined (WLTP) 12.5 – 11.6 l/100 km, CO₂ emissions* combined (WLTP) 284 – 265 g/km, CO₂ class G , CO₂ class weighted combined G
Performance cars have come a long way since the 996 Carrera became our first eCoty winner, but are the qualities that made it stand out in 1998 still alive and kicking today?
The limited-edition Carrera T-based 911 celebrates the Porsche Club of America's Platinum Jubilee. 911 Carrera T: Fuel consumption* combined (WLTP) 10.9 – 10.5 l/100 km, CO₂ emissions* combined (WLTP) 248 – 237 g/km, CO₂ class G , CO₂ class weighted combined G
A new hybrid engine and chassis upgrades have injected personality and huge capability into the 992. 911 Carrera GTS: Fuel consumption* combined (WLTP) 11.0 – 10.4 l/100 km, CO₂ emissions* combined (WLTP) 248 – 236 g/km, CO₂ class G , CO₂ class weighted combined G
Hybrid may sound like a dirty word, but the 532-horsepower 911 GTS is no Prius. 911 Carrera GTS: Fuel consumption* combined (WLTP) 11.0 – 10.4 l/100 km, CO₂ emissions* combined (WLTP) 248 – 236 g/km, CO₂ class G , CO₂ class weighted combined G
What do you get for giving up the rear seats but also adding a stand-up wing? Speed and downforce. Taycan Turbo GT with Weissach package: Electric power consumption* combined (WLTP) 20.8 – 20.6 kWh/100 km, CO₂ emissions* combined (WLTP) 0 g/km, CO₂ class A
With six-speed gearbox, GT3 shifter linkage, and lightness, the Carrera T is worth the price. 911 Carrera T: Fuel consumption* combined (WLTP) 10.9 – 10.5 l/100 km, CO₂ emissions* combined (WLTP) 248 – 237 g/km, CO₂ class G , CO₂ class weighted combined G
The 718 Boxster finally gets its own RS trim, and nature is all the better for it. 718 Spyder RS: Fuel consumption* combined (WLTP) 12,7 l/100 km, CO₂ emissions* combined (WLTP) 288 g/km, CO₂ class G
French DJ David Guetta has worked with stars like Rihanna and Nicki Minaj, sold more than 100 million records, and received numerous awards. Christophorus had the opportunity to speak to him during the filming of Speed of Light.
A total of 44 days and 5,476 kilometers – a unique road trip along the 30th parallel. Porsche took on this challenge with new Cayenne and Macan models tailored to the needs of Chinese customers.
Ted Gushue is a pioneer of the digital age and Porsche enthusiast – with an affinity for Japan. For Christophorus, he travels to Tokyo as an author and meets his friend Norihiro Tacamizuma, with whom he shares a passion for sports cars. On a night drive in the 911 GT3 RS (997) and the Macan Turbo, he discovers the city with new eyes.
After Markus Flossmann’s dream of professional bodybuilding collapsed under the weight of a barbell, he began pursuing a new vision. Today he’s the co-owner of a globally successful bicycle brand and embraces his passion for Porsche, which extends to the electric mountain bike.
Moonstone is one of the rarest paint colors in Porsche history. Fascinated by this shade of lilac, US American collector Justin Roeser has been tracking down cars in this color around the world for years. Christophorus accompanies him on his journey in search of the origin story.
British photographer and author Mark Riccioni is deeply rooted in Japanese car culture. On his latest visit, he meets up with a special group of Porsche enthusiasts southwest of Tokyo: the Early Morning Hakone Runners.
After devastating earthquakes shook Turkey and Syria in 2023, Porsche financed mobile learning units of the Education Volunteers Foundation of Türkiye through the YOU Foundation.
What do a German Michelin Star chef, an entrepreneur from Taiwan, and a chef de cuisine from Hong Kong have in common? An exquisite gourmet restaurant in Taipei. Because they have similar dreams, shared passions, and an appetite for new things.
A road trip from Stuttgart-Zuffenhausen to Istanbul and back in the Porsche Taycan. Around 4,400 kilometers, seven countries, and one key question: How does electric mobility work on a long trip like this one?
Twenty-five years ago, Porsche celebrated the world premiere of the first GT3, a 911 like no other before it. The puristic sports car continues to inspire Porsche enthusiasts to this day, including a prominent original owner.
Nguyen Hoang Anh, owner of a logistics company, drove his 911 Dakar from Vietnam to the Mongolian part of the Gobi Desert and back again, passing through China along the way. That’s 33,000 kilometers in 75 days. Here he talks about his unbelievable journey.
A road trip through the United Arab Emirates with the Porsche Cayenne S reveals the captivating contrasts of this modern desert country, from futuristic skyscrapers to centuries-old traditions.
Jordan Wallace is making history in the Porsche Carrera Cup North America. Between races, he replenishes his energy levels in Austin. Christophorus met him for a stroll around the Texas city.
Autonomous processes and innovative robot technology: to incorporate the all-electric Macan into the production line at the Porsche plant in Leipzig, the centerpiece of production – the marriage – was completely reinvented.
“Aloha!” This Hawaiian greeting expresses compassion, sympathy, and affection, which all combine to form the multifaceted Hawaiian sensibility that also shapes the Porsche Club on the Big Island. One of the people who embodies this spirit in an extraordinary way is the President himself, Gunner Mench.
Strict confidentiality was required when Porsche was researching turbo technology for racing use. The revolution in engine design secured Porsche race victories in the 1970s. And paved the way for its subsequent use in series production.
Craggy rock formations in Germany’s Elbe Sandstone Mountains, deep forests in Czechia, spectacular lakes and peaks in Austria. On the trail of Porsche in a Panamera Turbo E-Hybrid, we visit places that are special in the history of the family and the company.
No woman has competed in the legendary 24 Hours of Le Mans more than Anny-Charlotte Verney. She is considered the queen of this endurance race. She also entered the Paris–Dakar Rally 10 times. These days, the laid-back lady enjoys life in southwest France.
