Zabih Aria is the Vice-President of Strategy, Products and Services for Porsche Cars North America, Inc. (PCNA), headquartered in Atlanta, Georgia. Aria oversees corporate strategy, product management, including in-car digital and charging experience, along with regulatory affairs.
Aria began his career at Porsche in 2010, supporting new and used car business operations. Over the course of his career, he has held various roles, including Market Development Manager, responsible for driving future strategy, and Manager of Mobility Services, where he led and developed new business models. He most recently served as Director of Strategy and Digital Business and joined the Executive Committee in January 2024.
Aria holds a Bachelor of Arts in Economics and German from Emory University in Atlanta.